Marketing Manager, CRM
London

Reporting to the Senior Manager of Retention and Growth, the Marketing Manager, CRM at Zapp will play a key role in the marketing team, translating the overall strategy into impactful CRM activities. You’ll be responsible for building, delivering, and optimising CRM initiatives, working closely with cross-functional teams to drive customer acquisition and retention.

Zapp is London’s leading digital-first, premium convenience retailer and we are relentlessly focused on growing and developing the best-in-class premium convenience proposition for our customers.

Here’s what you’d be doing:

• Collaborate with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns.
• Manage the execution of the CRM activities across all channels — email, push notifications and in-app experiences — encompassing both marketing and business calendar communications and data-driven lifecycle messaging.
• Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
• Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
• Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
• Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.

What We’re Looking For

• A minimum of 2 years’ experience in B2C CRM marketing
• Hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
• Proficient in HTML for basic edits.
• Comfortable performing analysis in tools like Google Sheets and Looker.
• SQL knowledge would be advantageous.
• Creative and analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
• A customer-first mindset with excellent problem-solving skills.
• A proactive thinker with a strong sense of ownership and the ability to think critically and independently.

Department

Marketing & Growth

Locations

London

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