Senior Manager, Global eDM & CRM
Nothing
Who are we?
Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.
To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.
In less than four years, we’ve sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut.
We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation.
A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.
If that sounds like something you'd like to be part of, read on...
The Role:
Working in the Growth Marketing & Research Team, you will be a key player in the next stage of growth for Nothing. In this pivotal role, you'll be the architect & builder of our global CRM strategy, leveraging data insights to drive customer acquisition, retention, and ultimately, revenue growth.
Responsibilities:
- Working with the Director, Growth Marketing to implement the CRM strategy globally, drive revenue growth, and recognise opportunity gaps.
- Manage & execute all forms of eDM from cart recovery, lifecycle to weekly editorial communications.
- Identify, create and analyse segmentation of customers using our CDP to deliver on brand vision and commercial goals, supporting wider growth marketing touchpoints.
- Working with the broader marketing department oown and plan the CRM calendar globally ensuring all markers execute holistically
- You will maintain and grow the Nothing community database through acquiring new customers and implementing retention and re-engagement strategies, ensuring full compliance with GDPR.
- You will work closely with the wider Growth Marketing team, especially the Research & Insights Manager to devise and implement a test and do strategy.
Requirements:
- Deep level of technical experience in CRM, with experience working through a variety of Marketing Automation, ESPs, CDPs and Data Visualisation tools - Salesforce Marketing Cloud essential
- Experience line managing preferred
- Proven track record in customer journey mapping and segmentation success cases
- Shopify & GA4 Experience preferred
- Commercially & analytically minded
- Ability to distil CRM expertise to digestible action points and influence other business units on CRM goals and vision
Applications for this position will close 28th July 2024.
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.