Head of Marketing, EU (flexible with location within Europe/ UK)
Nothing
Who are we?
Here at Nothing, we're building a world where tech is fun again. Remember a time where every new product made you excited? We're bringing that back.
To get there we're gathering the creative and the curious. Those that are passionate enough to question the old and embrace the new. In return, you'll be part of a movement. Contributing to a global ecosystem of products that bring joy to people's lives.
In less than four years, we’ve sold over 3 million products worldwide, including Phone (1), which was listed on Time Magazine's Best Inventions of 2022 for Innovative Smartphone Design. In 2023, we released two second-generation products: the powerful audio companion Ear (2) and the highly anticipated Phone (2), marking our US debut.
We also launched CMF by Nothing, our sub-brand focused on making wonderful design accessible to all. In March 2024, we welcomed our third smartphone, Phone (2a). A powerfully unique device that enables even more people to experience the best of Nothing innovation.
A few weeks later in April 2024, we welcomed our new audio line-up. Introducing Ear, our best-ever audio experience, and Ear (a); the brightest, most vivid new member of the Nothing family.
If that sounds like something you'd like to be part of, read on...
The Role:
We are seeking a highly strategic Head of Marketing to define and lead our consumer marketing strategy and execution across the European region. The role has ownership of local/regional awareness-driving activities, culture marketing, social handles, and community initiatives as well as local optimization of global brand, PR, creative, product, performance, and CRM campaigns. The ideal candidate will have a proven track record of building and scaling the Marketing function and its impact within a challenger company, achieving outsized returns with limited budgets, and driving high ROI. With deep local market knowledge, you will be instrumental in tailoring our approach to these key markets, ensuring that our marketing strategies resonate locally while aligning with our global vision.
This role will work closely with, and report to, the VP of Marketing, based in London.
Key Responsibilities:
- Craft and execute a comprehensive local/regional marketing strategy at the brand, category and product level.
- Lead efforts to scale our presence in Europe, focusing on market penetration and brand recognition, especially in the UK and German markets.
- Build, manage, and coach a high-performing marketing team, fostering a culture of innovation, efficiency, and continuous improvement.
- Oversee the marketing budget, ensuring optimal allocation of resources for maximum impact and ROI.
- Identify and secure strategic partnerships that enhance brand visibility and market reach.
- Work closely with Global Marketing and Regional Channel Marketing to align European marketing strategies.
- Develop and track key metrics to assess the effectiveness of marketing strategies, making data-driven decisions to enhance performance.
Requirements:
- Proven experience as a Head of Marketing, ideally within a fast-paced, start-up environment.
- Demonstrable success in scaling businesses and maximising marketing ROI, particularly in the consumer tech industry.
- Extensive knowledge of the UK and German markets with a nuanced understanding of consumer behaviour and market dynamics in these regions.
- Strong leadership skills with the ability to inspire and develop teams.
- Strategic thinker with an ability to create innovative marketing solutions.
- Excellent communication and interpersonal skills, capable of forging strong relationships with partners, stakeholders, and teams.
- Entrepreneurial mindset, comfortable in rapidly evolving environments.
- Fluent in English, with proficiency in German highly desirable.
We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.