Portfolio Jobs

The Role:

We are looking for an experienced and motivated Lead, Research & Insights to join our global marketing team and build a best-in-class reporting and analytics function to enable the next phase of business growth. This leader is a research and data analytics expert with a comprehensive understanding of business intelligence, customer needs & psychological drivers, and competitive landscapes; they have great project management capabilities. This role is responsible for developing and delivering the learning agenda to inform our global marketing strategy.

The candidate will partner with other internal teams and external partners to dive deep into data, develop data-driven insights, establish strategic markets and target audiences, and develop and set tactical priorities. They will be responsible for deeply understanding our target audience and customers, educating the organization, and developing actionable insights that can impact results. They will monitor competitive activity, trends, and developments. The role requires that you are able to think innovatively, challenge current practices, and influence across the organization while earning trust. You should be comfortable making decisions in ambiguity.

This is a hands-on role and, to start, the only person in the function with a view to building a business case and growing a team over time. This role will work closely with, and report to, the Director of Growth Marketing & Research.

_{Responsibilities:}

• Build the Research & Insights function from ground up to support strategic organisation goals
• Create a culture of insights across the organization
• Build the research roadmap to understand Nothing’s target audiences, key sub-segments, and their behaviours, needs, and mindsets
• Provide insightful recommendations to the marketing team’s approach by leveraging marketing data, insights, advertising & campaign KPIs, and brand metrics
• Establish a baseline, and monitor Nothing’s brand health
• Act as a key decision maker for data related vendors (e.g., analytics, media, research, business intelligence), including budget recommendations, vendor selection, contract renewals, tool access/seat licenses, etc.
• Research the competitive landscape and identify gaps and needs for optimizations across marketing channels
• Communicate data-driven insights and recommendations through research reports and presentations

_{Requirements:}

• +7 years of experience leading or working at a senior level within a high performing Research & Insights team
• Experience using data and metrics to measure impact and determine improvements
• Experience presenting metrics and progress to goal to senior leadership
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience of project management and proven ability to deliver projects on time and to budget
• Experience managing vendors/partners and budgets
• Experience driving direction and alignment with large cross-functional teams and partners
• Professional experience with smartphones, audio, and/or other hardware