Senior Product Manager



Posted on Saturday, May 11, 2024

It’s an exciting time at Crossbeam. Over five years post-launch, we have more than 19,000 companies using our platform, raised more than $100M of venture capital from leading VC firms like Andreessen Horowitz, Redpoint, FirstMark, and Salesforce Ventures. Best of all, we’re just getting started. In a market full of uncertainty, we are fortunate to have an unwavering long-term vision and the funding to see it through at full speed.

Crossbeam is the first and largest Ecosystem-Led Growth platform, We act as an escrow service for data, allowing companies to find overlapping customers and prospects with their partners, while keeping the rest of their data private and secure. Companies use this data to sell more effectively, market to the right audiences, and build the right products. This has created an entirely new way of doing business called “Ecosystem-Led Growth” or ELG.

As a Senior Product Manager, you will work cross-functionally to drive the ideation, prioritization, definition, and delivery of features, ensuring we are building category-defining products at a best-in-class pace. This role is focused on our activation, onboarding, and conversion funnels, inclusive of our pricing and packaging infrastructure for our self-serve product. At Crossbeam, we are passionate about creating a product our user’s love. The product team is responsible for defining and executing on the best path to that product, then iterating until the desired outcome is met. This means shipping early, often, and with constant measurement of our progress and success.

Responsibilities include:

  • Activation Ownership. Your team will be the primary driver of activation in the product. You understand in-product funnels, user journeys, and how activation and onboarding impact self-serve revenue and pipeline generation. Self-Serve Pricing Infrastructure. Your team owns the infrastructure and implementation of our self-serve pricing features. You have experience driving conversion via net new revenue and expansion through the product. You are a PLG pro.
  • Roadmap Planning. Define the best path to product success in a large product area. You will analyze inputs like our core vision, user feedback, usage data, and the market at large. You will brainstorm, define, and prioritize features to ensure we’re working on the highest impact projects across your product area.
  • Measurement and Experimentation. Constantly track the success of your product efforts by analyzing usage data and gathering qualitative feedback. Run experiments to reach desired outcomes along the user journey. This data is essential for us to prove we are building a product that makes our users better at their jobs.
  • Domain Expertise. Communicate with customers and key stakeholders to ensure that our roadmap best aligns with the needs of our company and our market. Act as an internal authority on Crossbeam’s product capabilities and deeply understand the competitive landscape, using your informed perspectives to influence go-to-market strategy.
  • Scoping and Delivery. Make tough decisions about the smartest and fastest path to feature delivery, working to ensure features are delightful and useful.
  • Team Collaboration. Collaborate daily with product managers, engineering managers, software engineers, and product designers in a fast-paced, end-to-end process to ensure delivery of new features and functionality.
  • Go-to-Market Coordination. Work closely with Product Marketing on release timing and training to ensure full team alignment and education on the value and use cases for new functionality prior to launch.
  • Business Impact. Become an expert on our growth and revenue funnels and collaborate with the Growth team on product work impacting the growth funnel as well as analytics on product usage and feature adoption.

These are some of your traits

  • You have 5+ years of experience in a product management role.
  • You have driven activation and/or conversion funnels for a self-serve product.
  • Bonus if you have worked on a product for sales or marketing personas.
  • You have a growth mindset. You value experimentation as a way to quickly iterate on products to achieve successful outcomes.
  • You are an outcome-driven product manager and believe success is not just the launch of a feature, but experimenting to reach the desired outcome.
  • You have a track record of managing and shipping products users love.
  • You are organized and able to coordinate complex projects and manage cross-functional communication with senior leadership.
  • You love talking to customers and hearing the good, great, and not-so-great things they say about your product.
  • You can synthesize analytics, data and feedback into a clear product direction.
  • You have a deep understanding of how customers use and derive value from B2B SaaS platforms. Bonus if you’ve worked as a PM on products for Sales and Marketing teams.
  • You value documentation as a way to record your process, decisions, and outcome of product work.
  • You have deep empathy for users and teammates alike. You represent the voice of the customer but can apply the lens of an internal stakeholder in the same discussion.
  • You have an understanding of a technical team's needs. You are familiar with the modern software development practices used to build and deploy SaaS applications.
  • You’re not afraid to speak up when you have a point of view, but can “disagree and commit” once a final decision is reached.
  • You just read this whole list and got excited.

What to Expect from Crossbeam's Interview Process

We go through the same interview steps for all Product Management candidates to ensure equity in our hiring process.

Our process is designed to learn as much about each candidate as possible, as well as to give candidates access to our team and learn about what it's like to be a PMs at Crossbeam. Topics will range from Product experience to problem-solving approaches and collaboration.

Interview steps:

  1. First round call with a Crossbeam in-house recruiter
  2. 30 minutes with Lead Product Manager
  3. 45 Minute presentation which we call a ‘Portfolio Review’ for a 3 person panel + a 15 minute Q&A
  4. The final Interview is set up to meet multiple folks in succession, here's how we break it up:
  • VP of Product
  • Engineering Leader
  • Product Designer
  • Product Manager


This is a salaried* role. In addition, Crossbeam offers:

  • Health Care Plan (Medical, Dental & Vision)
  • Flexible PTO Policy
  • Parental leave
  • Stock Option Plan
  • 401k Plan + Match
  • Learning & Development Budget
  • Coworking Budget
  • Generous Wellness Stipend

*This role has been categorized as a Remote position. "Remote" employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to Crossbeam. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role. In Colorado, Connecticut, Nevada and New York City the standard base pay range for this role is $150,000-175,000 Annually. This base pay range is specific to Colorado, Connecticut, Nevada and New York City and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.


Trust is our business. We create value by building trust in our company, our team, our technology, and our network. Never let anything compromise that trust.

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This is Fun. Few people are lucky enough to do what we do. Follow the fun in every step of the journey.

Crossbeam's core value of Equity sits at the heart of our hiring process, and we're proud to be building a culture where differences are valued. Applicants from diverse and non-traditional backgrounds are strongly encouraged to apply. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, sex, sexual orientation, gender, disability, age, or veteran status.

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