Senior Data Analyst - Marketing & Growth
Builder
About Builder.ai
We’re on a mission to make app building so easy everyone can do it – regardless of their background, tech knowledge or budget. We’ve already helped thousands of entrepreneurs, small businesses and global brands, like NBC Universal and Pepsi, as well as American organizations like Bobcat and Smart Path, achieve their software goals. And we’ve only just started!
Builder.ai was voted as one of 2023’s ‘Most Innovative Companies in AI’ by Fast Company, and won Europas 2022 ‘Scaleup of the Year’. Our team has grown to over 800 people across the world and our recent announcement of $250m Series D funding (and partnership with Microsoft) means there’s never been a more exciting time to become a Builder.
Life at Builder.ai
At Builder.ai we encourage you to experiment! Each role at Builder has unlimited opportunities to learn, progress and challenge the status quo. We want you to help us become even better at supporting our customers and take AI app building to new heights.
Our global team is diverse, collaborative and exceptionally talented. We hire people for their differences but all unite with our shared belief in Builder’s HEARTT values: (Heart, Entrepreneurship, Accountability, Respect, Trust and Transparency) and a let’s-get-stuff-done attitude.
In return for your skills and commitment, we offer range of great perks, from hybrid working and a variable annual bonus, to employee stock options, generous paid leave, and trips abroad #WhatWillYouBuild
Why we need this role
Builder.ai is seeking a talented and analytical Digital Marketing Analyst to join our dynamic team in the UK. In this role, you will play a crucial part in measuring and optimizing the performance of our digital marketing activities and driving growth for our organization. Your role will be pivotal in the optimization of marketing channels and campaign performance to improve efficiency, optimize messaging, and our unit economics. The ideal candidate will have a passion for data-driven decision-making, a keen eye for detail, and the ability to translate complex data into actionable insights. If you thrive in a fast-paced environment and are excited about leveraging data to impact business outcomes, we want to hear from you!
What will you be doing?
- Conduct in-depth analysis of marketing campaigns and channels, funnel conversions, lead quality and customer intent, to inform optimisation opportunities.
- Monitor performance metrics daily and diagnose drops in key metrics impacting conversions and ROI
- Analyze performance data across digital marketing channels, such as paid and organic search, display advertising, content marketing, email campaigns, and social media.
- Produce regular reporting on campaign performance and ROI, providing actionable insights for optimizing marketing strategies, including optimizing budget allocations by channel and campaign
- Collaborate with teams to design and execute A/B tests and experiments aimed at enhancing campaign performance and user experience.
- Stay updated on industry trends, competitive landscape, and best practices in B2B SaaS marketing to drive innovation and continuous improvement.
- Translate data observations into compelling narratives to drive impact.
- Present insights in easily understandable formats, such as presentations and visualizations, to marketing teams and leadership.
- Define measurement objectives, KPIs, and strategies in collaboration with teams and guide tactical optimizations and testing.
- Collaborate with finance and data analytics teams on cross functional projects and alignment on conversion funnel definitions and metrics