Content Writer



Marketing & Communications
Gurugram, Haryana, India
Posted on Thursday, March 30, 2023

About us

Innovation is fuelled by the power of possibilities. A few years ago, it was virtually impossible to innovate because building software needed a degree, it was simply too expensive, too complex, too risky and ultimately too inefficient. That’s why only 16% of projects were ever done on budget and 78% failed.

We're changing that. We’re flipping software development on its head and kicking out the notion that you need to be an expert or do boot camps to learn how to make your app. ’s platform lets you order the perfect software app for whatever problem you’re trying to solve. Our AI powered assembly line brings together Lego-like reusable features and experts from around the world to bring world-class ideas to life – ANYONE’s worldclass ideas.

Building software needs to be like ordering pizza – pick what you want, get recommendations for the features you need and simply wait till it's cooked and ready for you.

Our human-assisted AI platform helps anyone build, run & scale tailor-made software. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.

Life at

At, we’re looking for team players with a point of view, a sense of humility and a let’s-get-stuff done attitude. We celebrate diversity and encourage everyone to do more with less, while creating and championing a culture that empowers everyone to experiment, push boundaries and learn by doing. Every Builder runs to our core value system of HEARTT (Heart, Entrepreneurship, Accountability, Respect, Trust & Transparency). Our scale-up is at the intersection of a quirky startup where designers and machine learning specialists work on problems together and savvy commercial teams working with finance folks to invent new business models.

Why we need this role? is transforming the way businesses create software. We’re democratising an outdated industry with broken processes, and we need compelling, engaging and exciting content to help us do it.

We believe ‘Content is King’ and will help us become the leading voice in our industry. We want to create content that is meaningful to our customers and wows our prospects.

So, we are looking for an experienced writer to join our content team. You will have you fiddling with taglines on website pages, write blog posts for feature announcements, put together thought leadership articles for guest publications, create educational collateral as sales enablement tools, frame scripts for videos and every other type of copy you can think of. We want you to grow your profile within the tech industry and reflect’s voice in everything you do.

Sitting within the newly created Content Team, this role is perfect for someone wanting to make an impact with the content they create.

You’ll be helping us:

  • Write app and ecommerce blog and downloadable content
  • Create copy for email campaigns and social media
  • Optimise and localise existing content
  • Create web and landing page copy
  • Sales content

And, let’s face it, probably a whole lot more!

This is a hybrid role, with at least 2 days working from our Gurugram office.

What will you be doing?

  • Writing - You’ll execute on predefined content plans, supported by best-practice guides and templates
  • Supporting - You’ll lend a hand with content requests from the marketing team and wider business
  • Learning - You’ll show an eagerness to upskill, dive into performance metrics and understand how your work moves the needle for the business
  • Adapting - No two days will be the same, and it will be vitally important for you to be flexible and adapt to the ever changing needs of the business